在本次专访中，读币网记者也向 Shkilev先生问及与ICO有关的等诸多问题， Shkilev看了一千多个ICO项目，对国内外ICO项目的流程都非常了解。对于记者尤其关心的如何挑选合格的，可以投资升值的ICO项目这一问题， Shkilev也给予了十分详细的回答。相信他作为世界级ICO专家的经验一定能帮助到大家。
1. Can you please tell us your current job and which fields blockchain can apply that you are concerned the most?
Firstly, I am a businessperson with 20 years of experience of owning different types of businesses, ranging from medicine and logistics to IT technologies. In parallel, I work as a mentor, advisor to help tens of projects worldwide in the area of blockchain, ICO and STO. I receive hundreds of offers every day, but I try to select only the most perspective projects where a strong team and the operating product are present, not just the idea and a website.
2. When were you engaged in blockchain? How did you feel?
I began studying blockchain several years ago; it was something completely new to me, something novel and interesting. I understood that it was the future of our time, just like the Internet. 25-30 years ago, the Internet was neither understood nor accepted, and the ones who refused to use it have lost their businesses. We are currently witnessing an evolution in the form of blockchain. Yes, so far, it is at its initial level, but this tendency cannot be stopped anymore while blockchain violently develops. Whoever masters this market quicker will become rich, and then your own children will tell legends of such people
3. We learned that you are the top 3 ICObench expert and as a professional ICO advisor, can you share your experience of how to identify whether a project is worth investing?
A lot of my friends and followers often ask me – how to invest into ICO and competently choose projects?
I could speak about it for hours, but I'll try to keep it brief. When you want to invest into an ICO, you need to look at the following:
Attentively research the project's team. Do they have enough experience to reach certain goals? Are there an international or a local team? They must have LinkedIn profiles on their website, to let people and you look at their history and experience.
Also pay attention to advisors and their experience with successful ICOs as well. It's not as hard as it sounds. All you have to do is go to ICObench.com. The biggest rating platform:
Click on to “EXPERTS ACTIVE”
Find the expert there:
Click on their profile to see their ICO Success Score (rating of successful ICOs) - it'll be to the right of the profile:
Also by clicking on an advisor you can find out their rating among other experts. #1 or #74, for instance
Check the website to see if it was just quickly thrown together, or made with passion and bright ideas in mind.
Look through the White Paper. It shouldn't have less than 20-25 pages. More about it later.
It would be best for the project to have its MVP ready. If it's ready, then the chances of the project to skyrocket will go up fast.
Look at the project's community, number of people in social networks and etc., it's PR, how many and what conferences founders attend to. There should be maximum transparency. You should see the team - it shouldn't be hiding behind a website.
Even a good project has a possibility to not gain enough money, and that's why experienced investors always put their funds into several projects, so as to secure themselves.
4. As we learn that you assisted many blockchain startups, can you share your valuable suggestions for those startups that plan to launch ICOs?
Nowadays it isn't enough to make a beautiful website and promise to do something in the future. Now, to become a successful project and receive necessary investments, it is important to:
1: show the MVP (product, prototype)
2: have a big marketing budget and be in numerous media
3: go to various events
4: have agreements with exchanges
5: show ROI to investors
6: have maximum transparency
7: have a legally protected product
8: have a strong, “organic” community without any bots…
9: have a powerful team and advisors
10: meet with potential investors face to face
11: have a good WP (with clear financial model).
Generally there is an evolution, and investors consider all ICOs as a serious business projects that by now follow all these criteria. If you want to carry out a successful ICO, you should remember all of this. If you don't have something or you are going to hide behind your computer, your chances of carrying out a successful ICO are nearly equal to zero, even if your idea is fantastic. Now reality interests everyone, not imagination.
And, in my humble opinion, from now on and for whole 2019 there will be a new tendency:
Asset Backed Tokens
Security Token Offers (STO)
With full KYC verification and with anti-money laundering system (AML)
5. The operation, promotion and user behavior analysis are quite different from traditional Internet industry. We learn that you are the top expert in marketing, can you share some of your marketing experience to us?
80% of ICOs fail due to incorrectly built marketing strategy. How to avoid it?
First of all, check whether you are ready to start paid promotion activities. My checklist is as follows:
Beautiful Landing page with comprehensive information. It’s the first thing a potential investor sees.
Completed, coordinated and translated into English White Paper as I told before.
One-page – main aspects of the project and ICO
A complete list of social networks with live accounts, posts and news. Tip: after registering in one, don’t use bots – they never work.
Smart Bounty program for reposts, likes etc.
Do NOT start with airdrop activity, it can negatively affect the value of your token in the future.
Build a large and solid community around the project. In many languages
Get listed on ICO rating platforms. It splits into two parts: free listing and the purchase of premium packages on several websites with the most outstanding traffic.
Run an e-mail newsletter with the help of an agency.
Start a PR campaign with an attempt to promote your press release into all crypto-media and specialized websites.
Negotiate with YouTube influencers for a review. A good video review promotes tokens far more efficiently than other advertising media.
Build a community in Asia and Europe. Because Residents of Russia, China, Korea and Japan invest most in ICOs
Roadshow: take part in conferences where you can present your ICO directly to investors.
Visit Private Investors Dinners and events with family offices. Often these events help projects to close softcap and hardcap.
My practice shows that if you act in this order, your ICO will succeed.
And, remember, try to have a ready MVP at the start of your ICO.
Projects that try to raise funds without presenting any visual and interactive interface usually fail.
6. Many blockchain startups seek for investment. According to your experience, how to avoid Operating Risk by setting a secure and reliable shareholding Structure for a blockchain startup?
Actually, it is a difficult question, and for this purpose, strong experts are invited. Those who can competently do tokenomics of a project to secure it and at the same time make it interesting for investors.
7. The cash settlement of many blockchain startups are made by cryptocurrency, however, the price of cryptocurrency fluctuates frequently. Is the fluctuation normal? How do blockchain startups look at it in your opinions? Is it necessary for blockchain startups to make the price stable in order to protect the right of the investors?
Yes, there is a new tendency now - stable coins, security tokens and tokens which are protected by real assets (Asset-Backed Tokens)
Can you share your experience that how did you become the top player in blockchain area gradually?
I was invited by one project to become their mentor and to bring the it to an international level, to prepare their product for international standards as I have big business experience. I helped them, and the project received more than 30 million dollars of investments. After that, directors began asking that company "Who helped you?" and they answered honestly - "Nikolay Shkilev", and since then, more and more projects from around the world started asking for help. Then they began recommending me to others, and as a result, I became appreciated as an expert in practically every country and rating platform, not to mention being invited as a speaker to all the biggest summits and conferences
9. It is reported that half of dApp that based on EOS are gambling dApp. May I have your opinion about the future of gambling dApp?
It is relevant for the Asian market and is also a big trend there, but in Europe and the USA this industry doesn’t develop well, because people there are less keen on playing games. It is a fact
10. How Russian people look at cryptocurrency? According to your observation, are people willing to invest in cryptocurrency?
As you may know, there are Russians behind many large projects, and these projects raise a lot of money. Telegram, for example. This project has collected 1,8 billion dollars, and it is one of many.
However, the degree of involvement into cryptocurrency is still very far from its maximum, as many people still poorly understand what blockchain is and how to use cryptocurrency. Therefore, at the biggest conference in Europe, which will be held in St. Petersburg, I will tell our people, as a speaker, how to invest into cryptocurrency, ICO, about blockchain and its benefits. I am sure that the number of people involved will only grow
11. What’s the altitude towards blockchain for the regulators? Is that going to affect your business?
Everyone will go over to blockchain. It is only a matter of time. I already began using blockchain and its abilities in many of my projects
12. USDT plunged at the news of the Bloomberg. I noticed that big exchanges in China listed other stable coin after that. May I have your opinion about USDT? Do you think USDT can win the battle of stable coin? If not, what kind of stable coin do you think is optimistic?
Over the last four years, 23 stable coins have been created; most of them have appeared in 2018. 34 more cryptocurrencies are in their starting stage, but judging by numerous statements made in the media, we could see 50 new stable coins in the following year.
Mass creation of new, more and more perfect stable coins will surely cause loss of market share of Tether. Similarly, the growth of popularity of stable tokens can take away a part of demand from classical cryptocurrencies, having reduced their capitalization.
On the other hand, the boom of stable coins can promote a short-term increase in the demand for Ethereum, since 60% of companies use this platform.
13. Can you tell us who is entrepreneur you like the best? Why?
Jeff Bezos. CEO and founder AMAZON.
Read his history - he began with a small office, selling books and later has made one of the largest companies in the World. It deserves appreciation.
I was also strongly impressed by your compatriot Jack Ma (Alibaba). It is fantastic. When I watched his video about him not being hired anywhere, considered a loser, and now he has made a giant that is recognized all around the world and is very strongly respected in Russia
14. In your opinions, what’s the altitude of Russian when they embrace the blockchain?
I think that Russia can become the largest country together with China in the field of blockchain and cryptocurrencies. Our countries possess huge potential
15. I appreciate your kindness of accepting the interview. Do you have something to say to our Chinese audiences?
Many thanks to you, too. Usually, I refuse to give an interview to someone as there simply isn’t enough time, but when you told me that it was for brotherly people of China, I couldn’t say no.
Using this opportunity, I want to say that Russia and China have the most talented people in the world, and we have to be number one with you in this industry, especially considering the fact that our countries are being pressed economically now, sanctions are being applied, and others write badly about us abroad. We have to unite and make use of each other’s experience. Together, no one would defeat us. And blockchain and crypto currency are the best way out.
Huge respect and low bow to all Chinese people, and thank you to all who have spent their precious time for reading this interview.
All strong investors and perspective projects I invite for cooperation. I am always open to dialogue.